AI for social media managers: client emails and captions drafted, you approve and post

Let Claude draft captions, approval requests and monthly reports, while you stay the one who approves, posts and sends.

You manage other people's brands, which means your week is full of writing that isn't the content itself. Approval chasers, calendar updates, report summaries, polite notes about late feedback. Claude can draft all of it. The rule stays simple: the AI drafts, you send. And on social media, that means it never posts.

The admin that eats your week

1. Approval requests. Sending each client the week's posts and asking for sign-off by a date.
2. Chasing late feedback. Reminding clients who haven't approved, without sounding annoyed.
3. Content calendar notes. Explaining what's planned, what moved and why.
4. Caption first drafts. Several versions per post, in each client's voice.
5. Monthly reports. Turning the numbers from each platform into a short summary the client will read.

What AI can draft for you

• Approval requests: Claude drafts the email listing each post and the deadline. You check the list and send it.
• Chasers: it drafts a short, friendly reminder that reads the whole thread first. You decide whether to send it today or wait.
• Calendar notes: it turns your rough list of changes into a clear update. You confirm every date.
• Captions: it writes options from your brief and the client's voice notes. You pick, edit, get approval and post them yourself.
• Reports: you paste in the numbers you exported. It writes the summary. You check every figure against the source before it goes out.

Copy these prompts

Read this whole email thread with my client. Draft a short reply asking them to approve the posts listed below by Thursday. List each post by date and platform. Do not add posts I haven't listed. Save it as a draft. Do not send.

Here is the brief and three past captions this client approved. Write four caption options for this post in the same voice. Keep each under 60 words. Mark any claim about the product with [CHECK] so I can confirm it with the client.

Here are this month's numbers I exported for this client. Write a five-sentence summary: what went up, what went down, and one thing we'll try next month. Use only the numbers I gave you. If something is missing, write [MISSING] instead of guessing.

An example week

Here's an example of how a week could look. On Monday you ask Claude for approval requests for each client and send them after a quick read. On Wednesday it drafts chasers for anyone who hasn't replied, and you send the ones that are due. Thursday is captions: you give it the briefs, choose your favourites and edit them. On Friday you post the approved content yourself and note any changes for next week's calendar update.

Where the course helps most

• Day 4, Teach Claude how you sound. The same method works for writing down each client's voice.
• Day 11, Templates for the emails you write every week. Approval requests and chasers are perfect templates.
• Day 13, A short file for every client. Voice, approvers, deadlines and banned words in one place.
• Day 22, Why the writer should not check its own work. A second pass catches wrong dates and invented claims in captions.

Free guides to start with: turn every customer into a project file AI can read and why every AI draft needs a second agent checking it.

Stay safe

• Never give an AI tool your clients' social logins or let it publish. You post everything yourself, after approval.
• Keep one client file per brand, so one client's plans never end up in another client's email.
• Check every number in a report against the platform's own export before you send it.

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